Media Intelligence Research Center
Explore the potential within intelligence and media
Pioneering media intelligence to shape the future of technology, culture, and society.

About us
The HKUST Media Intelligence Research Center is a leading hub for media innovation in Asia, dedicated to pioneering research, advancing cutting-edge technologies, and shaping the future of global media. Inspired by the vision of becoming the "Eastern MIT," we bring together world-class talent, industry partnerships, and academic excellence to drive breakthroughs that connect technology, culture, and society.
Research Directions
Controllable Generation
Exploring advanced techniques in AI-driven content creation, enabling precise control over generated media.
Multi-Agent Intelligent Marketing
End-to-End Autonomous Marketing: A turnkey AI system that transforms real-time dogecoin-related marketing information into viral-ready content and deploys it across platforms, replacing fragmented human teams with a unified, scalable, 24/7 operation.
AI Value Evaluation and Alignment
Developing frameworks to assess and align AI technologies with human values, ensuring ethical and beneficial outcomes.
AI Journalism and Media Industry Engagement
Fostering collaboration between AI technologies and the media industry to enhance content creation and distribution.
Hong Kong Film Database Project and Research
Conducting comprehensive research and analysis on Hong Kong films, contributing to a centralized database for academic and industry use.
Data Visualization and Public Engagement
Utilizing data visualization techniques to effectively communicate research findings and engage the public.
Industry & Academic Collaborations
We believe strong network of resources is a key driver behind our continuous breakthroughs and remarkable achievements. Together, we've built a robust, deeply rooted network.



















Core Members
Meet our distinguished faculty and researchers leading groundbreaking work in media intelligence.

Director

Associate Director

Senior Lecturer, EMIA

Associate Professor, EMIA

Assistant Professor, EMIA & AMC

Associate Professor, PPOL & ENVR

Assistant Professor, AMC & EMIA

Assistant Professor, EMIA

Research Assistant Professor, AMC & EMIA

Research Assistant Professor, PPOL

Professor, SOSC, CSE

Associate Professor, CSE, MATH

Associate Professor, CSE

Associate Professor, HUMA

Associate Professor, CBE

Associate Professor, ECON

Assistant Professor, MGMT

Assistant Professor, ISOM
External Collaborators
Welcome our global partners bridging disciplines and advancing media intelligence worldwide.

Professor, Media Arts and Sciences at the MIT Media Lab

Professor, Director of Brown Institute of Media Innovation, Stanford University

Professor, Director of the Brown Institute for Media Innovation, Columbia University

Professor, Co-Director of Stanford Institute for Human-Centered AI, Stanford University

Assistant Professor, Computer Science at the Columbia University

Professor, Editor in chief of Computers in Human Behavior

Zhonghuai Sun
Vice President of Tencent, CEO of Tencent Online Video

Jianchao Yang
Research Director, ByteDance

2D Animator Motion Designer, ex New York Times
PhD Students
Meet our talented doctoral researchers advancing the frontiers of media intelligence.
Qintao Huang
PhD in IIP
EMIA at HKUST
2025-
Xuanyu Shi
PhD in IIP
EMIA at HKUST
2025-
Duorong Wang
PhD in IIP
EMIA at HKUST
2025-
Jingyi Zhang
PhD in IIP
EMIA at HKUST
2025-
Yihang Jiang
PhD in IIP
EMIA at HKUST
2025-
Zhe Wang
PhD in IIP
EMIA at HKUST
2025-
Ning Deng
PhD in IIP
EMIA at HKUST
2025-
Stay informed with MIRC News
View all news »Explore the latest research breakthroughs, industry collaborations, and upcoming events at the HKUST Media Intelligence Research Center through our news updates.
